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Fed up with the dearth of stores that matched their aesthetic, 24-year-old founders Emily Conley and Veronica Cano set up their own boutique with a real American rock & roll feel. The likes of Aerosmith, Pantera and ZZ Top inspired the shop, as did the women's own experiences growing up in NYC clad in mohawks and leopard-print pants. Rockers can deck out their pads with colorful I Am Home chalkboard skulls ($55), Buzz Planet natural soaps ($8 each) and Octopus brass vintage-style cigarette cases ($55), and fill their closets with Death/Traitors unisex tank tops ($26), One Teaspoon Najavo-print ponchos ($200) and Reason "go (heart) your own city" T-shirts ($30). The industrial space also features a coffeeshop (complete with board games like Monopoly and Jenga) serving Stumptown joe ($3–$5).
Details
Address
86 Orchard St
New York
Cross street:
between E Houston and Stanton Sts
Transport:
Subway: J, Z, M to Delancey–Essex Sts; F to Lower East Side–Second Ave; F to Delancey St
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