Sandwiched between East Village bars, this cozy fragrance shop is one you don’t want to pass by. “A lot of people just stumble in and don’t even realize it exists,” says manager Pamela Portelli. “We’ve been here over 20 years and have really created a family-style company with repeat customers.” That might be thanks to the stash of more than 200 oils lining the shelves and the option to customize your own scent (for an extra $5). If you’d rather revive an old favorite, the staff here can accommodate that, too. “People even come in with their discontinued designer fragrances, and we’ll try to match the scent for them,” Portelli says.
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