FAO Schwarz (CLOSED)

Although it’s now owned by Toys "R" Us, this three-story emporium is still the ultimate NYC toy box. Children will marvel at the giant stuffed animals and LEGO figures, and there are lots of opportunities to create custom playthings at the Madame Alexander Doll Factory, Styled by Me Barbie area (complete with a revolving dolls’ catwalk) and Muppet Whatnot Workshop.