Photograph: David Rosenzweig
Photograph: David Rosenzweig

Julie Macklowe is something of an extreme dresser: While on a daily basis you’ll find the founder of skin-care line Vbeauté (vbeaute.com) in jeans and a sweater, at night she falls on the opposite side of the spectrum, donning flamboyant ball gowns for the many fashion- and art-related galas she attends. “I go from very casual to totally not,” she admits. “When I dress up, it’s like a throwback to the 1800s—I go all out.” Macklowe started collecting gowns at sample sales when she met her husband, real-estate developer Billy Macklowe, and began going to black-tie events (one of her first buys was this Oscar de la Renta flounced skirt, picked up at a Patti Rose sale, that she wears here with a Rick Owens draped top). “I feel like there is an underappreciation for ball gowns,” she says. “You see them on the runway, but they rarely ever get worn, so there is something special and unique in getting to wear these creations; it’s wearable art.”

Closet case: Julie Macklowe, founder of Vbeauté

Hermès Birkin bags, custom-made ball gowns and ready-to-wear runway pieces fill the beauty entrepreneur’s museum-worthy closets.

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Julie Macklowe, founder of skin-care company Vbeauté, regularly attends fashion- and art-related galas such as the Metropolitan Museum of Art’s Costume Institute ball. For such occasions, the entrepreneur collects ball gowns from high-end designers, including Oscar de la Renta, Alexander McQueen and Carolina Herrera. Her jaw-dropping closets also boast an extensive array of Hermès bags, Christian Louboutin shoes and Chanel blazers.

Her favorite NYC stores

Bergdorf Goodman 754 Fifth Ave at 58th St (212-753-7300, bergdorfgoodman.com)
“It has a very boutiquey feel, but you can get everything in one place,” says Macklowe, who is also a fan of the legendary department store’s personal shoppers (she uses Kayon Williams in the Chanel department). “I met her years ago and I think she’s got great style. There’s usually a piece I want—I rip a lot of stuff out of magazines—so if I see something, I’ll e-mail her.”

Rag & Bone Locations throughout the city; visit rag-bone.com
When it comes to causal clothing, this British-inflected label is a go-to for Macklowe. “It’s just very easy to wear,” she says. “I have a lot of its T-shirts, and I think the jeans are terrific.”

Madame Paulette 1255 Second Ave between 65th and 66th Sts (212-838-6827, madamepaulette.com)
Macklowe admits she usually doesn’t get her ball gowns dry-cleaned “unless it’s a disaster, since it ruins them and isn’t needed after one wearing.” On the rare occasion that one requires tending, she entrusts her dresses to this high-end cleaning company. “They preserved my wedding gown, and I guess old habits die hard,” she explains.

Follow Cristina Velocci on Twitter: @cvelocci
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