C. Wonder (CLOSED)

Having successfully helped ex-wife Tory Burch introduce preppy-boho caftans to the masses, Chris Burch is ready for round two—this time he's launched his own colorful collection of women's apparel, accessories and home decor. And with all items ranging from $10 to $200, Burch's goods are perfect for any budget. The cheerful lifestyle brand debuts along with this Soho flagship, which features themed rooms inspired by aspirational destinations like Palm Springs and Vail. Creative gift ideas abound, such as monogrammed cheese boards with matching spreaders ($18), ceramic printed ginger jars ($38–$58 each) and coral beaded necklaces with gold-leaf detailing ($148). Shoppers can also personalize items ($10–$15) with C. Wonder's on-site monogramming machine.