JAY-Z
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While he’s traded the desire to make classic albums for more top-down tycooning in recent years, never forget this—no rapper has better endured the day-in, day-out shift of the modern rap era than Bed-Stuy’s Jay-Z. Not many rappers can list collaborators as varied as the Notorious B.I.G. (“Brooklyn’s Finest”) to Coldplay (“Beach Chair”) to UGK (the masterpiece “Big Pimpin’”) and bookended basically the entire career of modern-day GOAT candidate Kanye West, while still flashing brilliance in the ’10s (Watch the Throne). An old man (26) in rap years by the time his breakthrough instant classic, Reasonable Doubt, came out in 1998—for perspective, the Notorious B.I.G. was 24 when he was murdered in Los Angeles—Jay filled the void created with Christopher Wallace’s death with gold-standard-setting LPs like 1998’s Vol. 2 … Hard Knock Life, 1999’s Vol 3… Life and Times of S. Carter and 2001’s The Blueprint. Before marrying Beyoncé and fathering Blue Ivy to construct the real First Family (no shade, Obama), he was already taking others’ hot lines and making them into hot songs, running streets like drunks might run street lights, accosting others for trying (and presumably failing) their best Jay-Z renditions. For those doubting his worthiness of our top spot, he’s asked you nicely before. Don’t make him ask you again.—Corban Goble
Key track: "Hard Knock Life"