CRYSTAL BREADTH A sparkling Swarovski frock is part of the expo.

A new expo brings all things Japan to New York. By Alyssa PinskerHot on the heels of the Brooklyn Museum’s enormously popular “© MURAKAMI” show and Haruki Murakami’s latest page-turner, Felissimo Design House is hosting an 11-week exhibition to celebrate Japan’s rich culture. The event will feature work by more than 70 of the country’s edgiest designers, but don’t show up in full cosplay attire—in other words, leave the Sailor Moon outfit at home.

“The cosplay, Lolita stuff makes me sick to my stomach,” says the normally reserved Haruko Smith, director of the Kobe-based lifestyle-products company, about the kawaii, Harajuku Girls image Westerners have of the Land of the Rising Sun. “Kawaii actually just means ‘nice’ or ‘cool.’” The exposition is named “Japan C,” as in “cool, cute, clever and creative,” and beginning Saturday 16, more than 1,000 everyday items will be on display and for purchase.

Each week will feature a new aspect, beginning with jiba (“tradition”) and then touching on home, fashion, food, stationery, beauty and pop culture in the following weeks. The featured products include skin creams made from fermented rice, collectible cell-phone straps, robots and the doughnut-shaped perfumed humidifiers of Naoto Fukasawa (whose work has inspired Apple’s design team). Other highlights include bubble packaging that emits both “sexy” and “fart” noises when popped; key-chain designers who make little robots from recycled computers; and a $200,000 Swarovski-crystal dress. “Now that Japan’s come more into its own, it can fuse with the West toward more of a synergy,” says Smith.

Other events include a breakfast hosted by Naomi Moriyama, the author of Japanese Women Don’t Get Old or Fat (October 8); a “Sake 101” lecture (October 23); and a scholarly discussion on the concept of kawaii in pop culture (September 29). In addition, there will be family-day events, tours, receptions and screenings, and an auction to benefit the New York Restoration Project.With her penchant for alliteration, Smith adds, “You can touch, try and taste. We should have called it Japan T.”

“Japan C” opens Sat 16 at Felissimo Design House.