The five reasons why E3 is so LA

Like a fair number of Angelenos, the average E3 attendee sees Downtown LA at its worst: a concrete furnace filled with overpriced parking, underutilized public transit and the scent of urine wafting in the air. But you can hear the buzz around the Convention Center about another side of Downtown: going for drinks at the Rooftop at the Standard, chowing down on a link at Wurstküche and hitting up after parties at the Ace Hotel. This is the Arts District, neighborhood-to-watch Downtown that Angelenos are rediscovering, and it’s one that in-the-know E3 attendees have begun to pick up on, too. In a few years, people will be elated that they have the chance to spend a few days Downtown—at least, that's what we keep telling ourselves. 

Admit it: you love free stuff. As Angelenos, we devour all things free (whether parking, concerts or food) with an addiction that can only be curbed by more free stuff. Similarly, when Sony, Microsoft or Nintendo unveil at a press conference that something is going to be free (or coming out soon), E3 people lose. their. shit. The buzzwords don’t stop at “free”: 1080p, 60fps, achievements—these are the gaming world equivalents of boozy brunch and parking validation. And then there’s the swag, where you stuff a tote bag with T-shirts, artwork and figurines before you need yet another deeper tote bag to carry your original bag—it’s swagception. Gamers and Angelenos alike are addicted to all things free; however, “free” has its caveats...

No matter your access, you’ll always find yourself locked out of an even more premium experience (first world problems, we know). VIP Coachella wristband? Bet you can't get backstage. Invite to an Oscars after-party? The real stars are somewhere else. E3 is an industry-only event, which really only means you need to have written that thing about that game this one time in college to get your free badge. But the average attendee will likely find it’s a pretty lousy place to play games—people queue for hours just to get a few minutes of hands-on time. Meanwhile, members of the media make appointments weeks in advance to play games with little hassle. But even they run up against gated VIP areas and closed door meetings. There will always be someone with a better badge, and they won’t be afraid to let you know it. Were you at the pre-party? Were you invited to the after-party? No, the other one. Did you get to play that new game? I played it weeks back over a cocktail at the Victorian.