On what’s happened to last year’s winner, Leanne Mitchell…
‘Can I be honest? I’m gonna get into trouble here. We experienced a hole in the system. You have a singer on television. One won, then directly after they won, I don’t know what happened. I don’t know if the label [Universal] engaged and made sure they had the right material.
‘You know what you’re going to sell when you have the whole package and you rush it. They went too slow: it’s not television five years ago. I don’t think people were minding how we digest content and how we absorb and share it. Everyone was like, oh my God, she’s so great, let’s take our time, oo-de-do, la-de-dah, let’s go on vacation. Really? I hope we learn from that, so we already have songs to go for the winner, three days after they win the show.’