CRACK + CIDER: Shop for the Homeless

Founders Charlotte Cramer and Scarlett Montanaro have come up with a great way of tackling some of the problems faced by London’s estimated 7,581 rough-sleeping residents. For the month of November their online shop is finding a physical home on Kingsland Road at ethical homeware store One Good Deed Today. Cramer and Montaro came up with the name for their thoughtful enterprise when a rough sleeper told them ‘People don’t give me money because they just think I’ll spend it on crack and cider’.
They talked to local shelters, to identify the items that might make surviving a night on the streets slightly more bearable. They’ve got five quality products for you to choose from: a backpack (£15), a fleece (£10), an umbrella (£5), a winter jacket (£25) and a hat, socks and gloves combo (£7). You won’t be taking these good-looking winter warmers home though – the products will be distributed directly to the homeless in time for Christmas. If you can’t make it down IRL you can still get involved by shopping online until Saturday December 12.