Mary's Living & Giving Shop For Save the Children

Mary Portas’s hugely successful pop-up charity shop of June 2009 in Westfield London was the beginning of an ongoing project with Save the Children. Lending her shrewd eye to the charity’s network of shops, she launched the first Mary-fied London shop in Westbourne Grove in May 2010. It’s more boutique than bargain basement, and its popularity has been extraordinary. It’s had donations from labels Acne, Stella McCartney, Agent Provocateur and Paul Smith, plus celebs including Lauren Laverne, and has possibly the UK’s only charity shop waiting list: its vintage Chanel bag collection (from £699 each) has become a cult favourite with the posh shoppers of Westbourne Grove.