Chifafa

Thanks to decades of sweaty lumps of meat rotating under oppressive strip lighting, kebabs have long had a bad rep. Chifafa, a newish spot on Clerkenwell Road, wants to change all that. For a start its website bangs on about its meat being ‘ethically raised, 100% traceable’. It’s like they’re auditioning to be a clean­cut, Instagram- friendly version of their dirty sibling.

Clerkenwell’s designers and creatives have certainly welcomed its arrival. On a recent visit it was absolutely heaving at lunch, with the waiting time going beyond what you’d ideally want for a quick bite. Bar a couple of stools and seats, it’s a grab-and­-go sort of place (there’s a wall opposite by the Zetter Hotel that makes a perfectly good spot to tuck in).

Stand out options include the slow­-cooked lamb kebab (£7.90) – the delicately spiced, wonderfully tender meat was wrapped with fresh salad and crumbly feta inside a modest-sized warm pita reminiscent of a Greek gyros. They also do veal, chicken and falafel options, and you can swap the bread for a rice box, plus there’s a range of sides and healthy juices.

The price (£20+ for two with drinks) means it’s best suited to a lunchtime treat but, like its neighbour Brewdog, you’re paying a bit extra for a better ­quality product. Judging by how busy Chifafa is, there’s no shortage of people who think that’s a fair swap.