The Toy Store

New to the West End toy shop scene, this Middle Eastern company has opened what it hopes will be the first of several stores in the UK. Prepare for a full-on sensory overload as larger-than-life characters will be roaming the aisles, and live gizmo demos are part of the experience. Big-name brands stocked include Disney, Marvel, Lego, Barbie and Sylvanian Families, and a brand new and exclusive Mr Men character, Mr Fun, also has his home here.