Upmarket gents’ hairdressers in the West End tend to fall into two camps: the fogeyish, or the achingly trendy. Gentlemen’s Tonic is neither. It caters for well-heeled men who are past youthful experiments with 'interesting' hairstyles, and who prefer to look smart and well-groomed in a modern but classic style. The salon is well-appointed with a relaxing reception area, and decorated in an understated masculine style in the style of a smart tailors’ shop.
This original branch, in a quiet Mayfair mews street, has treatment rooms in the basement and can offer wet shaves and colouring, but most customers opt for the £55 shampoo, cut and blow-dry. This takes about 40 minutes and you have a private booth for just you and the hairdresser, with your own choice of TV channel if you’d prefer to not chat. In our considerable experience, service is consistently professional, making it a pleasure to visit. GT also sells a range of hair and other grooming products.