He's Just Not That Into You

The ‘He’s Just Not That Into You’ theory will need no introduction for ‘Sex and the City’ fans: the episode in question even inspired a book. The idea is that if a guy doesn’t call after a date, he’s just not that into you. Full stop. (Or, ‘period’, as this Baltimore-based comedy would put it.) Serial dater/stalker Gigi (a delightful Ginnifer Goodwin) has trouble accepting this, and turns to playboy Alex (Justin Long, bit of a stretch) for relationship advice. But could Alex be the one she’s looking for? Meanwhile a cast of surprisingly big names play out other scenarios: Ben Affleck doesn’t want to marry Jennifer Aniston, Jennifer Connelly’s husband cheats with Scarlett Johansson, etc.

Initially, observations about male and female behaviour are fairly accurate and entertaining. But this fails to quit while it’s ahead, running more than two hours and repeating its point in patronising fashion. But it remains a respectable self-help comedy for women too young to have worked the idea out for themselves.