Chocolate Shoppe Ice Cream

The bright, ever-changing decorations at this retail outlet for the Wisconsin ice-cream company of the same name are matched only by the three-dozen flavors of ice cream rotating in and out of its freezers. At any given time, scoops include cinnamon, cherry chocolate chip and horchata, a take on the Mexican rice-milk beverage. Around holidays the owners go all out, turning the place into a virtual haunted house for Halloween and some sort of bunnyland for Easter.